Rankdawn documentation

More buyers now ask AI assistants which product to choose instead of searching Google. Rankdawn shows you whether those assistants recommend your brand, who they recommend instead, and exactly what to change so they pick you. This practice is called Generative Engine Optimization, or GEO.

• Measure your visibility across AI engines with one number, the GEO Score.
• Understand which buyer questions you win and lose, and which competitors are cited instead.
• Improve with prioritised, ready-to-ship recommendations written for your site.

You can go from sign-up to your first GEO Score in a few minutes.

1. 1

   Create your account

   Sign up with email or Google at rankdawn.com/signup. No card is needed for the Free plan.
2. 2

   Add your brand info

   Paste your website URL. Rankdawn reads your site and pre-fills your brand name and description so you only need to check them.
3. 3

   Describe your customers

   Say who buys from you and the problem you solve. The more specific you are, the more realistic your tracked queries will be.
4. 4

   Pick your competitors

   Choose the brands you most often lose to. We suggest likely ones based on your market.
5. 5

   Run your first scan

   Rankdawn writes your queries, asks each AI engine, and opens your dashboard with your first GEO Score and recommendations.

A scan is the core of Rankdawn. It asks AI engines the same questions your buyers ask, then reads every answer to see if and how your brand appears.

• Your queries are sent to each AI engine on your plan as a real user would ask them.
• Every answer is checked for your brand and your competitors, including the sources it links to.
• Results are combined into your GEO Score, your citations list, competitor share and new recommendations.

The GEO Score is a single number from 0 to 100 that sums up how visible your brand is in AI answers for your tracked queries. It updates after every scan, so you can watch it move week by week.

How to read it

• 0 to 20: AI engines rarely mention you. Start with the top recommendations.
• 20 to 50: You show up for some queries. Close the content gaps to widen coverage.
• 50 and above: You are a regular recommendation. Defend your position against competitors.

Queries (also called prompts) are the questions Rankdawn asks AI engines on your behalf, such as “best churn analytics tool for SaaS”. They are written from your brand info, your customers and your market, so they match what real buyers type.

• Free: 10 queries generated from your brand info, scanned every week.
• Pro: 15 generated queries plus up to 5 of your own, for 20 in total.
• Suggested: after each weekly scan, Rankdawn proposes 5 new queries based on gaps it found. Pro users can add any of them in one click.
• Pause or delete any query from the Prompts page. Paused queries are skipped until you turn them back on.

A citation is an AI answer that names your brand. The Citations page lists every answer from the latest scan, grouped by query and engine, so you can read exactly what was said about you and which sources the engine relied on.

• See which engine cited you and for which query.
• Read the full answer to understand how you are described.
• Spot the sources AI engines trust, so you know where to be mentioned next.

Competitors are the brands you want to beat in AI answers. Rankdawn tracks them through every scan and shows how often each is recommended compared with you, and on which queries they win.

• Free tracks 1 competitor. Pro tracks up to 5 per website.
• Add or remove competitors any time from the Competitors page. They are included from the next scan.
• Use the queries a competitor wins as a shortlist of content to create.

After each scan, Rankdawn compares your site with the answers AI engines gave and writes specific fixes, each with a priority and the exact copy or structure to add. Content gaps highlight topics competitors are cited for where you have no page at all.

1. 1

   Start with high priority

   These fixes address the queries closest to citing you.
2. 2

   Ship the change on your site

   Copy the suggested text or structure, then publish it.
3. 3

   Mark it done

   Completed fixes move out of your list, and the next scan shows the effect.

Free includes 3 recommendations a week and 1 content gap. Pro includes unlimited of both.

Everything lives in the dashboard. Each page answers one question about your AI visibility.

Google AI Overviews tracking is on our roadmap and appears in the sidebar as coming soon.

You do not need to start scans yourself. Rankdawn scans every website you track automatically once a week, then emails you the results.

• Automatic scans run every Sunday at 11pm UTC for every website on your account.
• Each scan uses your current queries and competitors, including anything you changed during the week.
• Pro users can also re-scan on demand from the dashboard, for example right after shipping a fix.
• You also get a short email when you add a competitor or a new website.

Pro lets you track 2 websites. Each one is completely separate: its own brand info, queries, competitors, recommendations, score history and weekly scan.

1. 1

   Add a website

   Open the website switcher at the top of the sidebar and choose Add website, or go to Settings then Sites.
2. 2

   Complete the same four steps

   Brand info, customers, competitors and first scan, exactly like your first site.
3. 3

   Switch between websites

   Pick a site in the sidebar switcher or click Switch to this site in Settings. Every page then shows that site only.

• Brand Info: edit the description, customers and market your queries are written from.
• Profile: update your name and account details.
• Sites: see every website on your account, add a new one, or switch between them.
• Notifications: turn weekly emails on or off. Every email also has an unsubscribe link.
• Billing: upgrade, view your next billing date, or cancel.

Start free and upgrade when you want more engines, more queries and more websites.

See full details on the pricing page.

• Payments are handled securely by Paddle, our merchant of record. Rankdawn never stores your card details.
• Pro is billed monthly. Upgrades apply immediately, including your extra queries and Perplexity.
• Cancel any time from Settings then Billing. You keep Pro until the end of the paid period.
• Refunds follow our refund policy.

• State plainly who your product is for and what it does, near the top of your homepage.
• Publish comparison and alternative pages for the competitors you track.
• Answer the exact questions in your tracked queries on dedicated pages, with clear headings.
• Add FAQ sections and structured data so engines can quote you accurately.
• Get mentioned on the third-party sources that appear in your citations.

Want to go deeper? Read the guides on the Rankdawn blog.

Stuck, or have an idea? Reach out and you will hear back from the founding team.

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